WooCommerce stores tend to accumulate the same set of SEO issues over time — product variation URLs multiplying into duplicate content, plugins piling up until the site slows down, and product schema that was either never set up or set up incorrectly.

Most of this comes from default settings never being revisited after launch, not from any fundamental limitation of the platform. WooCommerce is genuinely SEO-capable once it's configured properly.

We work through canonical tagging for variations, technical cleanup for speed, structured data for product listings, and category page optimization — which for most WooCommerce stores matters more than individual product pages.