What are AEO and GEO?
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) mean shaping your website so AI assistants and Google's AI-written answers can understand it, trust it and quote it. Traditional SEO still matters — AEO builds on top of it rather than replacing it.
Answer the question in the first lines
AI systems prefer pages that state a clear answer early and then support it. Put the direct answer to a customer question at the top of the section, then add detail below. Short, specific sentences beat long marketing paragraphs.
Write real FAQs
Collect the questions customers actually ask on calls and WhatsApp — price, timeline, process, location — and answer each in two or three honest sentences. Mark them up with FAQ schema so machines can read them cleanly.
Be consistent about who you are
Your business name, address, phone number, services and years of experience should read the same on your website, Google Business Profile, directories and social pages. Conflicting details make AI tools less willing to recommend you.
Use structured data
Schema markup for your organisation, services, reviews and FAQs gives search and AI systems facts in a format they do not have to guess at. It is invisible to visitors but valuable to machines.
Earn mentions, not just links
Genuine reviews, local directory listings, client case studies and articles that mention your business all help AI tools see you as a real, established name. There is no shortcut here — real proof is what gets quoted.
Keep your site fast and crawlable
If a page is slow, hidden behind scripts or blocked from crawlers, it cannot be read or cited. Clean HTML, quick loading and a sensible site structure are still the foundation.
Where to start this month
Pick your five most important services, give each a page that answers the common questions plainly, add FAQ schema, and tidy your Google Business Profile. Nobody can guarantee a place in AI answers, but these steps raise your odds without costing much.
Want help? See our AEO services in Gurgaon and AI SEO services, or talk to us about a quick review of your site.